> ## Documentation Index
> Fetch the complete documentation index at: https://help-center.quizify.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Track quiz performance, answers, revenue, and drop-off in Analytics, Customer Insights, and Drop-off.

Analytics is divided into three main tabs:

* Analytics — Overview metrics, engagement, conversion, revenue, and product performance
* Customer Insights — How users answered your quiz questions
* Drop-off — Where users leave before completing the quiz

## Navigation

1. Go to Shopify Admin → Apps → Quizify.
2. Click Analytics in the left menu.
3. Select a quiz and date range.
4. Switch between Analytics, Customer Insights, and Drop-off.

## Page Overview

When you open Analytics, you will see:

* Page title — Analytics
* Subtitle — Quiz analytics
* Quiz dropdown — Choose which quiz to analyze
* Date range — Filter metrics by period or custom dates
* Tabs — Analytics, Customer Insights, Drop-off
* Charts and cards — Metrics for the selected quiz and date range

If there is no data for the selected period, sections may show: There was no data found for this date range.

## Quiz Selection and Date Range

### Select a Quiz

1. Open the quiz dropdown (top of the page).
2. Choose the quiz you want to analyze.
3. Metrics update for that quiz.

### Date Range

Filter analytics using predefined or custom date ranges:

* Today
* Yesterday
* Last 7 days
* Last 30 days
* Last 90 days
* Last 365 days
* Last Month
* Last Year
* All Time

You can also pick a custom range in the calendar.

## Analytics Tab

The Analytics tab provides an overview of your quiz’s performance, engagement, lead generation, and sales metrics.

View overall performance for the selected quiz and date range:

### Key Metrics

<table>
  <thead>
    <tr>
      <th>Metric</th>
      <th>What it shows</th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>Views</td>
      <td>Total number of times the quiz has been viewed</td>
    </tr>

    <tr>
      <td>Responses collected</td>
      <td>Total number of completed quiz submissions</td>
    </tr>

    <tr>
      <td>Emails / Phone captured</td>
      <td>Total email addresses and phone numbers collected through the quiz</td>
    </tr>

    <tr>
      <td>Revenue</td>
      <td>Total revenue generated from quiz recommendations</td>
    </tr>

    <tr>
      <td>Add to cart</td>
      <td>Total number of products added to the cart through the quiz</td>
    </tr>

    <tr>
      <td>Orders</td>
      <td>Total number of completed orders generated from quiz recommendations</td>
    </tr>
  </tbody>
</table>

### Engagements

Track user activity over the selected time period.

* Engagements — Shows engagement trends over time for the selected quiz

### Quiz Conversion Rate

Monitor how users progress through the quiz funnel.

Common funnel stages include:

* Quiz Started — Users who started the quiz
* Completed — Users who completed the quiz
* Added to Cart — Users who added recommended products to their cart

### Revenue

* Revenue chart — Revenue generated by quiz recommendations over the selected time period

### Orders

* Orders chart — Number of completed orders over time

### Add to Cart Events

* Add to Cart Events — Total add-to-cart activity generated by the quiz (with a count total)

### Top Added Products

* Top Added Products — Products most frequently added to the cart through quiz recommendations (with quantity when data is available)

## Customer Insights

The Customer Insights tab provides a visual breakdown of how users answered questions in your quiz.

Note: Customer Insights are generated only from submitted quiz responses within the selected date range. This tab may require a higher Quizify plan.

### How to View Customer Insights

1. Select a quiz from the quiz dropdown.
2. Choose a date range.
3. Click Apply.
4. Open the Customer Insights tab.

### Supported Question Types

#### Single Choice

* Donut chart showing the distribution of responses for each answer option
* Total responses and percentage for each option
* Each card shows a response like this: Answer 1: 5 83.33% (this means Answer 1 was selected by 5 users, along with its selected response percentage)
* It will only display options that were selected by users. Example: if your quiz has 5 options and one option was never selected, that option will not show in Customer Insights

#### Multiple Choice

* Donut chart showing how frequently each answer option was selected
* Total responses and percentage for each option
* Each card shows a response like this: Answer 2: 1 25% (this means Answer 2 was selected by 1 user, along with its selected response percentage)
* It will only display options that were selected by users. Example: if your quiz has 5 options and one option was never selected, that option will not show in Customer Insights

#### Feedback

Response distribution across feedback categories:

* Least likely
* Average
* Most likely

Each category shows its corresponding response percentage below the donut chart.

* Each card shows a response like this: 7: 2 25% (this means that on a feedback scale of 1 to 10, two users selected 7)
* It will only display options that were selected by users. Example: if 5 users select 3, 4, and 7, it will only show responses for 3, 4, and 7

#### Rating

Response distribution for rating questions:

* Average Rating — Overall average rating received out of 5
* Highest — Highest rating submitted by users out of 5
* Percentage distribution for each rating value
* Below the donut chart you will see the average rating and highest rating given by all users
* Each card shows a response like this: 1.5: 2 25% (this means that on a rating scale of 1 to 5, two users gave a 1.5 rating)
* It will only display options that were selected by users. Example: if 5 users select 3 and 4, it will only show responses for 3 and 4

## Drop-off

The Drop-off tab helps you see where users leave the quiz before completion.

Note: Drop-off may require a higher Quizify plan.

### How to View Drop-off

1. Select a quiz.
2. Choose a date range and click Apply.
3. Open the Drop-off tab.

### Metrics Card

<table>
  <thead>
    <tr>
      <th>Metric</th>
      <th>What it shows</th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>Starts</td>
      <td>Total users who started the quiz</td>
    </tr>

    <tr>
      <td>Finish</td>
      <td>Total users who reached the result page</td>
    </tr>

    <tr>
      <td>Completion Rate</td>
      <td>Percentage of users who finished relative to those who started</td>
    </tr>

    <tr>
      <td>Drop-off Rate</td>
      <td>Percentage of users who left before completion</td>
    </tr>
  </tbody>
</table>

### Drop-off Table

The table breaks down performance step by step through the quiz.

<table>
  <thead>
    <tr>
      <th>Column</th>
      <th>What it shows</th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>Questions</td>
      <td>Each quiz step in order, including question type and question text · The final step is typically the Result Page</td>
    </tr>

    <tr>
      <td>Views</td>
      <td>How many times that question or page was viewed / reached</td>
    </tr>

    <tr>
      <td>Drop-off</td>
      <td>How many users left at that step, shown as a count and percentage (for example 0 (0%))</td>
    </tr>
  </tbody>
</table>

Tip: High drop-off on a specific question often means the question is unclear, too long, or appears too early. Use this table to decide which steps to simplify.

## Notes

* Always select a quiz and date range before reviewing metrics.
* Empty charts usually mean there is no data for that period — try All Time or a wider range.
* Revenue, orders, and add-to-cart metrics depend on quiz recommendations and store activity.