> ## Documentation Index
> Fetch the complete documentation index at: https://help-center.quizify.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Pixel

> Connect **Facebook Pixel (Meta Pixel)** to track quiz engagement events, build custom audiences, and optimize Meta ad conversion campaigns.

## Overview

Integrating Quizify with Meta Datasets enhances your advertising and marketing by using Meta’s powerful tracking tools
to understand audience behavior, optimize campaigns, and improve results.

## Navigation

1. Go to **Shopify Admin → Apps → Quizify**.
2. Open your quiz from **Dashboard** or **My Quizzes**.
3. In the Quiz Builder, click **Integration** in the left navigation menu.
4. Select **Tracking & Analytics** and click **Facebook Pixel**.

## How to Connect Facebook Pixel

### Step 1: Find your Meta Pixel ID

1. Go to [Meta Events Manager](https://business.facebook.com/events_manager2).
2. Select your Pixel / Data Set and copy the 15–16 digit **Pixel ID**.

### Step 2: Enter Pixel ID in Quizify

1. In Quizify under **Integration → Tracking & Analytics**, click **Facebook Pixel**.
2. Paste your **Pixel ID**.
3. Click **Connect**.

### Step 3: Save & Verify

Click **Save** in the Quiz Builder. Open your live quiz storefront and use the **Meta Pixel Helper** Chrome extension to verify pixel event firing.

## Tracked Events

Quizify fires standard and custom Meta events during quiz interaction:

| Event Name                  | Trigger                                       | Payload                           |
| :-------------------------- | :-------------------------------------------- | :-------------------------------- |
| Quizify\_Quiz\_Loaded       | When the quiz container loads on the page     | quiz\_id, quiz\_name              |
| Quizify\_Quiz\_Started      | When visitor answers the first question       | quiz\_id, quiz\_name              |
| Quizify\_Question\_Answered | On each question answered                     | question\_title, selected\_option |
| Quizify\_Quiz\_Completed    | When visitor reaches the result page          | quiz\_id, result\_title           |
| AddToCart                   | When visitor adds recommended product to cart | product\_id, value, currency      |

## Troubleshooting

<AccordionGroup>
  <Accordion title="Pixel Helper shows no events">
    * Ensure your browser ad-blocker is disabled while testing.
    * Verify that the Pixel ID entered in Quizify matches your Meta Events Manager ID without spaces.
  </Accordion>
</AccordionGroup>