> ## Documentation Index
> Fetch the complete documentation index at: https://help-center.quizify.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking & Analytics

> Connect Google Analytics and Facebook Pixel so Quizify can send quiz events from your store.

## Navigation

1. Go to Shopify Admin → Apps → Quizify.
2. Open a quiz from Dashboard or My Quizzes (click Edit or create a new quiz).
3. In the Quiz Builder, click Integration in the left icon menu.
4. Choose Tracking & Analytics (or leave All selected).

## Available Apps

<table class="qh-table-end-narrow">
  <thead>
    <tr>
      <th>Integration</th>
      <th>What it is for</th>
      <th>Available plans</th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>Google Analytics</td>
      <td>Track quiz load, start, submit, and add to cart events</td>
      <td>Growth Plan</td>
    </tr>

    <tr>
      <td>Facebook Pixel</td>
      <td>Track quiz activity for Meta ads</td>
      <td>Growth Plan</td>
    </tr>
  </tbody>
</table>

## How to Connect

1. Open Integration → Tracking & Analytics.
2. Click Facebook pixel or Google analytics.
3. Enter your Facebook Pixel ID or Google Analytics Tracking / Measurement ID.
4. Click Connect.
5. Save in the Quiz Builder if prompted.

Email is not required for tracking integrations.

## Google Analytics

<table>
  <thead>
    <tr>
      <th>Event</th>
      <th>When it happens</th>
      <th>Extra data</th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td>quiz\_load</td>
      <td>Quiz loads on the storefront</td>
      <td>Quiz shortcode and title</td>
    </tr>

    <tr>
      <td>start\_quiz</td>
      <td>User starts the quiz</td>
      <td>Quiz shortcode and title</td>
    </tr>

    <tr>
      <td>submit\_quiz</td>
      <td>User successfully submits the quiz</td>
      <td>Quiz shortcode and title (plus submit details when available)</td>
    </tr>

    <tr>
      <td>add\_to\_cart</td>
      <td>User adds a recommended product to cart</td>
      <td>Product / variant details when available</td>
    </tr>

    <tr>
      <td>add\_to\_cart\_all</td>
      <td>User adds all recommended products</td>
      <td>Item count and variant IDs when available</td>
    </tr>
  </tbody>
</table>

* Tracking does not run in local preview the same way as the live storefront.
* Events include quiz\_shortcode and quiz\_title when available.

## Facebook Pixel

What is stored: Your Pixel ID for this quiz.

What is tracked: Quiz-related Meta Pixel events on the storefront.

## Notes

* Integrations are set per quiz in the Quiz Builder.
* App Embed must be ON for quizzes to work on your storefront.
* Always test tracking on the live published quiz.

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