> ## Documentation Index
> Fetch the complete documentation index at: https://help-center.quizify.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Mailchimp
> Connect Mailchimp to automatically sync quiz leads, contact details, answer tags, and result data directly to your Mailchimp audience.
## Why Connect Quizify with Mailchimp?
With the **Quizify–Mailchimp** integration, you can:
* **Automatically sync new quiz leads** to your Mailchimp audience in real time.
* **Collect complete customer information** such as Email, First Name, Last Name, and Phone Number.
* **Send answer tags and result data** for laser-focused subscriber segmentation.
* **Keep your Mailchimp audience updated** continuously without manually exporting or importing CSV files.
* **Create personalized email campaigns** and automated journeys based on quiz responses and product recommendations.
## How to Sync User Data from Quizify to Mailchimp
### 1. Enable User Email in Your Quiz
Add a **User Form** to your quiz and enable the **Email** field. The Email field must be set to **Required** for user data to be synced with Mailchimp.
You can also collect additional contact information, such as:
* **First Name**
* **Last Name**
* **Phone Number**
* **Address**
* **Answer Tags** (mapped to question responses)
### 2. Connect Mailchimp with Quizify
Once your quiz is ready, connect your Mailchimp account:
* Open your quiz in Quizify.
* Go to the Integration tab.
* Select Mailchimp.
* Enter your Mailchimp API key.
### 3. How to Get Your Mailchimp API Key
To generate your API key in Mailchimp:
* Log in to your Mailchimp account
* Click your profile icon/name in the top-right and go to **Account & Billing** (or **Account**).
* Navigate to **Extras → API keys**.
* Click **Create A Key**.
* Enter an identifiable name for your key (e.g. `Quizify App`).
* Click **Generate Key**.
* Copy the generated API key.
* Return to Quizify, paste the key into the API key field, and click **Connect**.
> **Note**:-
> Copy and save your API key immediately after generating it. For security reasons, Mailchimp will not display the key again once you leave that page.
### 4. Select Mailchimp Audience / List
* After your API key is validated, Quizify will automatically fetch and display the audiences available in your Mailchimp account.
* From the dropdown, select the target **Mailchimp Audience / List** where new quiz leads should be added.
* Click on **Update** to initiate and activate synchronization of user records with the chosen Mailchimp list.
> **Note**:-
>
> * In Mailchimp, contact lists are called **Audiences**. If you have a single default audience in Mailchimp, select that audience.
> * You can update the chosen list or click **Disconnect** at any time if you need to pause sync or switch accounts.
### 5. What Data Quizify Syncs with Mailchimp
Depending on the fields enabled in your quiz User Form and question settings, Quizify can sync the following customer data:
| Mailchimp Field | Quizify Source | Description |
| :-------------- | :---------------------- | :------------------------------------------------------ |
| email\_address | User Form: Email | Email address entered by user (**Required**) |
| FNAME | User Form: First Name | First name provided by user in the user form |
| LNAME | User Form: Last Name | Last name provided by user in the user form |
| PHONE | User Form: Phone Number | Phone number entered by user in the user form |
| SOURCE | System Default | Tagged as QUIZIFY to identify quiz lead origin |
| Tag | Quiz Responses | Selected answer tags based on user quiz responses |
| SCORE | Quiz Result | Total score achieved (for score-based quizzes) |
| CATEGORY | Result Page | Result page category or personality type recommendation |
This data allows you to create targeted Mailchimp segments and personalize your email marketing campaigns with precision.
### 6. Turn Quiz Responses into Targeted Email Campaigns
The real benefit of connecting Quizify with Mailchimp is what you can do with the data after it is synced. Instead of treating every lead the same, you can use the rich information collected through your quiz to create a personalized marketing experience:
* **Segment users based on their interests**: Group contacts by the specific answers they chose in your quiz (e.g., skin concerns, fitness goals, dietary preferences).
* **Create personalized email campaigns**: Greet new subscribers with dynamic email copy and recommendations tailored to their quiz results.
* **Send follow-up emails to specific groups**: Deliver specialized promotional offers or educational tips to targeted customer segments.
* **Build automated customer journeys**: Trigger automated multi-step welcome sequences in Mailchimp the moment a lead finishes the quiz.
* **Deliver more relevant product recommendations**: Re-engage shoppers with emails showcasing the exact products recommended on their quiz result page.
## Troubleshooting
* Ensure your quiz contains a User Form slide with the Email field set to required.
* Check your Mailchimp Audience settings: if **Double Opt-in** is enabled in Mailchimp, contacts must confirm via the confirmation email before appearing as subscribed.
* Confirm that your Mailchimp API key is active, valid, and has not been revoked.
* Custom merge fields and tags appear on the subscriber's contact profile in Mailchimp under **Audience → All contacts → Contact details**.
* Verify that you have clicked **Update** after selecting your Mailchimp list in Quizify.