- Analytics — Overview metrics, engagement, conversion, revenue, and product performance
- Customer Insights — How users answered your quiz questions
- Drop-off — Where users leave before completing the quiz
Navigation
- Go to Shopify Admin → Apps → Quizify.
- Click Analytics in the left menu.
- Select a quiz and date range.
- Switch between Analytics, Customer Insights, and Drop-off.
Page Overview
When you open Analytics, you will see:- Page title — Analytics
- Subtitle — Quiz analytics
- Quiz dropdown — Choose which quiz to analyze
- Date range — Filter metrics by period or custom dates
- Tabs — Analytics, Customer Insights, Drop-off
- Charts and cards — Metrics for the selected quiz and date range
Quiz Selection and Date Range
Select a Quiz
- Open the quiz dropdown (top of the page).
- Choose the quiz you want to analyze.
- Metrics update for that quiz.
Date Range
Filter analytics using predefined or custom date ranges:- Today
- Yesterday
- Last 7 days
- Last 30 days
- Last 90 days
- Last 365 days
- Last Month
- Last Year
- All Time
Analytics Tab
The Analytics tab provides an overview of your quiz’s performance, engagement, lead generation, and sales metrics. View overall performance for the selected quiz and date range:Key Metrics
| Metric | What it shows |
|---|---|
| Views | Total number of times the quiz has been viewed |
| Responses collected | Total number of completed quiz submissions |
| Emails / Phone captured | Total email addresses and phone numbers collected through the quiz |
| Revenue | Total revenue generated from quiz recommendations |
| Add to cart | Total number of products added to the cart through the quiz |
| Orders | Total number of completed orders generated from quiz recommendations |
Engagements
Track user activity over the selected time period.- Engagements — Shows engagement trends over time for the selected quiz
Quiz Conversion Rate
Monitor how users progress through the quiz funnel. Common funnel stages include:- Quiz Started — Users who started the quiz
- Completed — Users who completed the quiz
- Added to Cart — Users who added recommended products to their cart
Revenue
- Revenue chart — Revenue generated by quiz recommendations over the selected time period
Orders
- Orders chart — Number of completed orders over time
Add to Cart Events
- Add to Cart Events — Total add-to-cart activity generated by the quiz (with a count total)
Top Added Products
- Top Added Products — Products most frequently added to the cart through quiz recommendations (with quantity when data is available)
Customer Insights
The Customer Insights tab provides a visual breakdown of how users answered questions in your quiz. Note: Customer Insights are generated only from submitted quiz responses within the selected date range. This tab may require a higher Quizify plan.How to View Customer Insights
- Select a quiz from the quiz dropdown.
- Choose a date range.
- Click Apply.
- Open the Customer Insights tab.
Supported Question Types
Single Choice
- Donut chart showing the distribution of responses for each answer option
- Total responses and percentage for each option
- Each card shows a response like this: Answer 1: 5 83.33% (this means Answer 1 was selected by 5 users, along with its selected response percentage)
- It will only display options that were selected by users. Example: if your quiz has 5 options and one option was never selected, that option will not show in Customer Insights
Multiple Choice
- Donut chart showing how frequently each answer option was selected
- Total responses and percentage for each option
- Each card shows a response like this: Answer 2: 1 25% (this means Answer 2 was selected by 1 user, along with its selected response percentage)
- It will only display options that were selected by users. Example: if your quiz has 5 options and one option was never selected, that option will not show in Customer Insights
Feedback
Response distribution across feedback categories:- Least likely
- Average
- Most likely
- Each card shows a response like this: 7: 2 25% (this means that on a feedback scale of 1 to 10, two users selected 7)
- It will only display options that were selected by users. Example: if 5 users select 3, 4, and 7, it will only show responses for 3, 4, and 7
Rating
Response distribution for rating questions:- Average Rating — Overall average rating received out of 5
- Highest — Highest rating submitted by users out of 5
- Percentage distribution for each rating value
- Below the donut chart you will see the average rating and highest rating given by all users
- Each card shows a response like this: 1.5: 2 25% (this means that on a rating scale of 1 to 5, two users gave a 1.5 rating)
- It will only display options that were selected by users. Example: if 5 users select 3 and 4, it will only show responses for 3 and 4
Drop-off
The Drop-off tab helps you see where users leave the quiz before completion. Note: Drop-off may require a higher Quizify plan.How to View Drop-off
- Select a quiz.
- Choose a date range and click Apply.
- Open the Drop-off tab.
Metrics Card
| Metric | What it shows |
|---|---|
| Starts | Total users who started the quiz |
| Finish | Total users who reached the result page |
| Completion Rate | Percentage of users who finished relative to those who started |
| Drop-off Rate | Percentage of users who left before completion |
Drop-off Table
The table breaks down performance step by step through the quiz.| Column | What it shows |
|---|---|
| Questions | Each quiz step in order, including question type and question text · The final step is typically the Result Page |
| Views | How many times that question or page was viewed / reached |
| Drop-off | How many users left at that step, shown as a count and percentage (for example 0 (0%)) |
Notes
- Always select a quiz and date range before reviewing metrics.
- Empty charts usually mean there is no data for that period — try All Time or a wider range.
- Revenue, orders, and add-to-cart metrics depend on quiz recommendations and store activity.